Thursday, October 19, 2006
i watched a video for gp the other day
something i dug out from colac.
anyways it was this video on youth culture and advertisement infringing youth culture
does youth culture mould advertising, or vice versa.
or is youth culture the product of our own design?
the video threw up the fact that advertisements are moulded by youth culture
and that advertisements are marketed for the youths
such that the youths are the clientele and the advertisements use youths as marketing research
in other words, advertisments cater to us
but then, how do they do this?
they search for trendsetters, people who have the difference that may be picked up by our fashion/sports/etc radars
then ironically, we pick up on these people whom we have previously labelled different/freaks
the cycle then continues, after such trends have become fashionable/popular and the conglomerates pick up on these
we deem them all the rage, something that will fade and then the marketing research goes on
how do we get sucked into this cycle so often,ipods, nano-tech, mp3 players, portable dvd players, digimon?
basically by researching our youth culture, advertising firms have chanced upon the wonderous virtue of understanding the youth today
in a nutshell, they make us think that they understand us, so much so that we bring them into our lives and declare them life long partners, till death do us part, in sickness and in health
isnt it funny how we often declare our rebellion against society: no one understands us.only us.
and we go deep end diving with the people who claim they understand us so they can drown us in the deep end of the pool?
we get so caught up trying to keep up with the latest fashion, latest trend, latest this latest that, all that were tailored made so that we the fishies in the pond would continue bitting at that bait till we were caught hook,line and sinker, only to be thrown back in to continue the cycle.
so basically that was about it.haha
yes. look at that next advertisement cautiously before jumping up to declare to the whole world that the new ipod/phone/etc is the next big thing
cos once those conglomerates take those out into the market, sometimes too much of a good thing isnt all that good.
and the best would be for us to just set our own trends,stay in front of the cycle and not move with the rest of the sheep in the herd.
haha kk long post. shan't kill you ppl anymores
anyways i went to NUS today with darl and his frens
somehow i decided to go play badminton with them
haha.i think i thrashed him
he thinks it was equal
i think otherwise
so go figure haha
i just don have the stamina laaaa, my skills better MUCH MUCH BETTER
it was quite fun, making him run much much.
go back come front fumble fumble crash oops
haha but now i'm aching all over zzz
4 blisters 2 on feet, 2 on hands
and i cant write properly, cant hold the pen without it going all haywire
haha nvm i had fun ((:
*hugs* free hugs anyone?haha i'm in a good mood d:
renditioned soulessly at 9:17 PM
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